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It started with a question I had been asking myself for years, not only professionally, but also on a personal level...

Why aren't women told these things?

The need to address this, inspired me to create a platform where women could feel more engaged and supported during their prenatal to postpartum journey. Knowledge empowers and with it, can bring a community together who are better equipped to make proactive choices which not only benefit their health and nutritional needs, but those of their baby. 

With this, Maternally Happy was born!

VISION

My name is Caitlin, the founder of Maternally Happy.

I am a Registered Midwife, Nurse & Nutrition Consultant based in Melbourne, Australia.

Through my experience working in the healthcare industry and drawing on my own health journey (hello PCOS), two significant areas of concern have been identified.

  1. Our approach to healthcare has become reactive, rather than proactive.
  2. We have lost sight of the importance of nutrition in achieving holistic and optimal health outcomes.

Women's health is a personal and intimate journey. We want to make sure that every woman, no matter their story, possesses the knowledge and confidence to make a positive impact on their life, their baby’s life and the lives of others.

Our vision at Maternally Happy is to help create a new health focus for women so they have a greater awareness of the connection, between their internal and external health environment. We want to nurture this holistic approach by offering a carefully selected range of natural products which can help optimise your health, and support you through each season of motherhood.

WHY CHOOSE MATERNALLY HAPPY?

Our brand is body-positive and aimed towards improving women’s overall health. We are passionate about what we do, the products we develop, and most of all, our beautiful community. Our products are designed, formulated and manufactured in Australia to the highest standards, to support you through all stages of motherhood.

We carefully consider and select premium health based products, because you and your baby deserve the very best. The raw materials sourced and used are tested for their purity and potency which ensure their safety and efficacy. 

By investing in your health, you invest in your baby's future.

WHY THE SLOTH?

Did you notice the Mum and baby sloth at the top of our logo?

If not, now you have!

Unfortunately society today has become predominantly focused on what's negative in the world, rather than looking at the positives ☼

'Glass half empty' type thinking, instead of 'glass half full'. This can take a toll on our health and general state of happiness. Sometimes we need to take a step back and be reminded of the positive, joyful times in life, such as pregnancy, the birth of a precious new life or even simply, for some women, regulating their menstrual cycle. 

Our sloth is a friendly reminder to remain positive and to be cool, calm and collected. Don't stress the small things, let us take care of that for you.

Maternally Happy Launch

2020

MH was launched in 2020 peak of the pandemic while our founder was balancing shift work as a registered nurse/midwife and working with pregnant/postpartum women doing online nutrition consultations. The first products launched in the MH range were hydrolysed collagen.

A Product Close To Our Hearts

2022

Launched Myo-Inositol - An under-estimated supplement that has been pivotal for our founder, Caitlin's PCOS journey as well as many from our community. Frustrated by the reactive approach of the healthcare system Caitlin wanted to ensure natural alternatives were accessible and high quality.

A transformative year both personally and professionally

2024

Our founder, Caitlin quit her full time job working in the hospital as a nurse/midwife and conducting nutrition consultations to working full time at MH.

Started 1st TGA product.

Launched our baby wash and oil after 2 long years of research and development. Caitlin was commonly asked by parents for baby wash and oil recommendations but she would never find options that ticked all three boxes: Free from chemicals, free from nut oils and free from common food allergens.

Launched The Prenatal

2025

The Prenatal is clinically formulated for your preconception, pregnancy and postpartum journey. 1-2 capsules can only fit so much, so we’ve redefined the standard. Our prenatal delivers 19 essential nutrients in highly supportive dosages, all in 3 easy-to-take capsules. Packed with high-dose choline, methyl-folate, and bioavailable ingredients for optimal absorption, we ensure you and your baby receives the very best.

More products to come!